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Social network
Development of an online platform, to ensure communication between people, to establish connections on interests and other parameters. The platform can be focused on a narrow sphere or general purpose.
Social network
Development of an online platform, to ensure communication between people, to establish connections on interests and other parameters. The platform can be focused on a narrow sphere or general purpose.
Social networks have changed the world by offering a completely new approach to online interaction. There have been communications between users on the Internet before. However, it was social networks that were able to develop this direction, providing an opportunity to create personal isolated or public areas for communication, publications and other activities (pages). They added opportunities to share media content (photos, videos and others). Implemented complex mechanics inside the platform that allow filtering users. Create friendly, romantic, professional and other social connections, or vice versa, limit the circle of communication from unwanted people. Allowed the use of other tools: business or interest communities, create online broadcasts and other opportunities that already go beyond personal communication, applicable already in the business segment.

Now the main players of the social networking market continue to develop the sphere, providing new opportunities. Such versatility makes the prospect of creating your own social network an interesting trend. It is certainly a risky model to try to compete with market leaders. However, large companies focus their attention on general social mechanics, ignoring private, narrow niche and those that will be suitable only for internal application.

This fact creates new opportunities for business, to create their own social networks. They are aimed not at a wide audience, but at a narrowly specialized segment. This approach will be in demand both for monetization and as a tool to automate your own business.

We will be able to help you not only in project development and technical implementation, but also in choosing the right niche and effective social solutions for your business.
TYPES OF SOCIAL MEDIA

  • General purpose. Designed for communication of large and diverse audiences, based on its own model of interaction. This model is used as a key advantage, as other aspects of the system are relatively standard and will be present in competitors. For example, Twitter, Facebook, Vkontakte and Instagram. In fact, they provide similar functions: a built-in messenger, a ribbon and a personal page, opportunities for publishing photos and videos, separation of corporate and personal resources. However, each can be distinguished by a distinctive feature based on the model of interaction with the user. Instagram focuses on the image. Facebook on universal content and "smart" news feed. The contact is very similar to Facebook, but has a significant difference - a minimalistic interface. And Twitter makes its key advantage the speed of communication (through short messages).
  • Catalogs. Such social networks are aimed at adding social mechanics to the platform for collecting and storing information. For example, Delicious Library allows you to save your website bookmarks, and its social mechanics are aimed at the ability not only to watch other people's bookmarks, but also to discuss them, add to yourself, find new resources selected by users due to such mechanics. Such approach can be applied to any catalogs: libraries of books, movies and any other.
  • Oriented at the sphere or circle of communication. This type is aimed at uniting people according to their interests. Professional or personal. For example, LinkedIn brings together professionals from different fields and is aimed at businessmen and professionals. Machinebook works similarly, but in a limited field of engineering and industry. Such networks can unite people by hobby, love of animals and any other parameters.
  • Complementing functionality. Such resources combine the functions of the original site with social mechanics. For example, Bookmate, a platform for reading books by subscription. Its main purpose is the sale of electronic and audio books. However, inside the platform you can not only communicate, but also create communities of interest, to share their views on books (bookshelves), make a selection of favorite literature, save, share and discuss quotes from your favorite literature. There are many such examples. And although they are only partially social networks (based on some key functionality), it is the elements of a social network that allowed them to attract additional audiences.
OUR SOLUTIONS

  • Formulation of the concept as well as search for optimal solutions, consultations on social mechanics and creation of prototype and MVP for startups and new projects at the idea stage.
  • Audit of social mechanics implementation prospects. For existing businesses, we can help assess the prospects of social mechanics implementation. Choose which ones will be applicable and which will not bring commercial benefits. If necessary, we will help you create a prototype and documentation for the chosen direction during the audit.
  • Project implementation. We will help you to implement social mechanics, based on your concept. We will analyze the target audience. We will help with development of the prototype, design, technical part. Includes development of online service (web-interface), mobile applications, server part. Development of monetization systems (subscription, advertising grid, gamification), integration of external services.
Create Social Network
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