Modern corporate website requires a new approach to development. The popularity of mobile devices, mechanics of social networks, simplicity, speed of communication in messengers and other factors have changed the psychology in the corporate segment. And the traditional approach risks to be ineffective.
That's why creating an online resource for the company we focus not only on new technologies, but also on behavioral patterns. We work out user scenarios for a specific company in detail. The process of work on the project includes the following mandatory components:
1. Design based on business processes. At the initial stage of development we will take into account not only the technical part, intuitiveness of the future site, but also consider the project from the point of view of your company's business model, specifics of interaction with corporate clients, details of services and products and other factors. This will ensure that your resource will be profitable for your business. This is especially true for the B2B and B2G segment, where an individual approach is required, and conventional models of interaction in the digital space, standard for B2C, do not work.
2. Mobile-First approach. On the level of the prototype and on the level of design the structure of the site sections, convenient for mobile devices, will be created. It is not an easy task, because a lot of information of the corporate site should be logically placed with the limited space of the smartphone screen. In order a user could quickly and easily find any necessary information, see the key offers.
3. Adaptive. In addition to a smartphone, one should not forget about the tablet, laptop, desktop and some other modern devices. All of them have their own features and limitations. The perception of each of them is fundamentally different. Combining this with the fact that in the corporate segment it is difficult to single out the main device when working with your audience, it becomes mandatory to be able to work with your website equally comfortable and effective for everyone. That's why, for a corporate website, we work out a separate design and layout for each resolution. Sometimes we fundamentally change the approach on a particular device (for the user it will seem that the site is little different and just as convenient). In particular, we implement the ability to demonstrate the site on a projector or a large screen of the conference room.
4. Universal. Functions of the corporate site is often wide and it is necessary that it simultaneously creates the desired image of the company, give general information, sell services / products, provide technical support and much more. Sometimes the company can simultaneously sell products for B2C and work with partners in B2B. This, too, requires a fundamentally different approach. Therefore, when developing a corporate website, the task is to maintain a balance between working with different areas and the risk of distracted attention. When there is too much information, too different and the site is no longer effectively used. We will help to maintain this balance through a detailed analysis of information. By selecting the right target groups, such information will be grouped so that each of them gets to the right part of the site, working with the information as convenient as possible. For particularly complex and large projects, some information will be singled out into independent landing pages, which will allow the Group to work with its audience in a spot-on manner. Use regional opportunities (the site will substitute the required version, depending on the region or geodata) and others. In this case, all resources will be combined at the level of the main site. If necessary, the user will always find what he needs and will not be isolated, for example, on a separate landing or promo page.